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The Mascara Analogy
(A glimpse into the inevitable evolution of Sales Enablement) During one of our Friday Walk & Talks, my wife was excitedly discussing a...
Avner Baruch
Aug 294 min read


Everyone loves GTM !
Two years ago, GTM was just another buzzword. Today, more and more roles are adopting a GTM approach - and even GTM titles. The shift...
Avner Baruch
Aug 295 min read


The Meeting-Killer AI can't replace (yet...)
In almost every Sales Dev training I’ve run in the last 15 years, I’ve seen the same pattern: A prospect is showing interest by making...
Avner Baruch
Aug 292 min read


The hard truth about Enablement
Here’s the hard truth about Enablement: 👉 When sellers hit quota, no one questions Enablement. 👉 When they don’t — Enablement is the...
Avner Baruch
Aug 291 min read


From Enablement To VP GTM
A few years ago, I was leading workshops and enablement sessions - doing what I loved - but deep down, I knew I had more to give. Fast...
Avner Baruch
Aug 292 min read


The future of Sales Enablement Tech is being re-written by....Enablers !
Lately, I’ve been speaking with founders and early-stage entrepreneurs building the next wave of sales tools. As someone who’s...
Avner Baruch
Aug 52 min read


Are your B-Players burning your best leads?
I found a $3M leak and no one saw it coming! Let me tell you a story. Back when I led Enablement at a global company, I noticed...
Avner Baruch
Aug 11 min read
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