The hard truth about Enablement

Here’s the hard truth about Enablement:

👉 When sellers hit quota, no one questions Enablement.

👉 When they don’t — Enablement is the first to go.

Why?

Because most Enablement teams operate in the Confusion Gap - that fuzzy, dangerous grey area where:

• Nobody knows what Enablement truly owns

• Leaders don’t understand how to fully leverage their Enablement function

• Product Marketing, RevOps, and Enablement trip over each other

• And everyone silently prays that this month’s pipeline saves the quarter

I’ve seen it happen across startups and scaleups again and again. 

Enablement that isn’t tied to the GTM engine — dies quietly when the engine stalls.

💥 If you want to become indispensable, you need more than content calendars and onboarding checklists.

Here's the secret sauce to creating a greater impact:

• Map every activity to revenue-critical stages in the buyer journey

• Turn your “training” into operational readiness

• Measure your impact like a CRO, CMO AND CCO

• Reverse-engineer success from the Book of Business

• Help leaders manage reps proactively, not retroactively analyze failure

That’s exactly why I wrote the Project Moneyball book series.

It’s not a theory dump.

It’s a blueprint for Enablement pros who want to break silos, build real alignment, and earn a seat at the strategic table — next to the CRO, not beneath them.

I’m mentoring and coaching individuals who want to land their dream GTM roles, just like I did.

 If you're looking to break through, reinvent your path, or just need clarity on what’s next, I’m here.

I’m even happy to make warm referrals when I see the right fit.