היי 🙋‍♂️ יש לי חדשות מרגשות לשתף אתכם: במהלך החודשים האחרונים עבדתי על קורס אונליין חדש, והיום אני יכול סוף סוף לומר – הקורס כבר באוויר, ושישה פרקים ראשונים זמינים לצפייה ביוטיוב - חינם ללא צורך בהרשמה: https://www.youtube.com/@projectmoneyball פרקים נוספים מתבשלים כרגע ויעלו בקרוב. הקורס הוקלט כולו בסלוניקי, יוון  – והעיר המדהימה הזו לגמרי נכנסת לפריימים 😊 לאורך השיעורים תוכלו להציץ קצת בנוף, באווירה, בבתי הקפה ובאנרגיה המיוחדת שהייתה חלק גדול מההשראה לתוכן. הקורס נבנה על

Every great pilot has a co-pilot. The same is true in GTM: Modern selling is a high-pressure cockpit. Playbooks evolve constantly. Messaging changes. Competitors reposition. Buyers show up better informed - and less patient for poorly educated reps. New reps join, veterans need to adapt, and everyone is expected to stay sharp. This is exactly why Enablement must act as your team’s co-pilot. Who Needs a Co-Pilot? Short answer: everyone in GTM. New hires  need a co-pilot to fla

Corporate events are full of noise - slides, booths, pitches, promises. But the real breakthroughs don’t happen on the expo floor. They happen after , when leaders slow down to reflect and rethink. That’s why a book is such a powerful strategic gift. A book doesn’t interrupt. It invites . It reframes challenges, sparks new thinking, and plants ideas that keep working long after the event ends. This year, Second Nature , the leading AI role-play platform, chose to treat their

(And how Enablement can turn these issues into strategic advantages) Every GTM organization produces signals. Some are loud - missed quota, churn, falling win rates. But the most dangerous ones are the subtle early indicators  that your revenue system is fundamentally misaligned. These issues slow you down quietly… until the cost becomes impossible to ignore. And here’s the truth: If Enablement doesn’t identify and address these issues early, they compound into bigger problem

The Project Moneyball YouTube channel is more than just conversations - it’s a window into the minds of entrepreneurs, GTM leaders, CEOs,...

(A glimpse into the inevitable evolution of Sales Enablement)   Probably one of the most common and painful challenges for Sales...

(A glimpse into the inevitable evolution of Sales Enablement)   During one of our Friday Walk & Talks, my wife was excitedly discussing a...

Two years ago, GTM was just another buzzword. Today, more and more roles are adopting a   GTM approach - and even GTM titles. The shift...

I found a $3M leak and no one saw it coming! Let me tell you a story.   Back when I led Enablement at a global company, I noticed...