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Project Moneyball - The Operation Layer

GTM Strategies, blueprints, frameworks.
Implement across your entire customer lifecycle.

Risk score calculator

A comprehensive CS risk calculator (excel)

Behavioral ICP

Learn how to leverage Enrichment signals to define your ICP

Turn Customers to ICP

Learn how to leverage your BoB to define your ICP

Scalng a sales org

Build a reinforcement system before hiring your next sales people 

The 15-Minute step

See how a 15-min step can improve transitioning from 1st to 2nd meeting

Measuring Enablement

See how a 3D model can help measuring enablement impact

Hiring guide for Recuiters

Basic framework for Sales recruiters and Enablement to ensure we're hiring the right talents

Shape outcome

18 Parameters that shape revenue outcome

Breaking down silos

Learn how to breakdown silos across the GTM org

SDR Qualification

Simple guide for SDRs to avoid booking meetings without providing value

Measuring Milestones

Learn how to measure Sales Performance beyond Win Rates.

Traditional Enablement VS. Moneyball

Comparison table showing traditional sales enablement VS. Moneyball framework

Stakeholder Management

Based on Challenger, this guide ensures sellers are controlling internal decision making processes at the buyer's end

More articles & playbooks on our GTM Blog

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