היי 🙋‍♂️ יש לי חדשות מרגשות לשתף אתכם: במהלך החודשים האחרונים עבדתי על קורס אונליין חדש, והיום אני יכול סוף סוף לומר – הקורס כבר באוויר, ושישה פרקים ראשונים זמינים לצפייה ביוטיוב - חינם ללא צורך בהרשמה: https://www.youtube.com/@projectmoneyball פרקים נוספים מתבשלים כרגע ויעלו בקרוב. הקורס הוקלט כולו בסלוניקי, יוון  – והעיר המדהימה הזו לגמרי נכנסת לפריימים 😊 לאורך השיעורים תוכלו להציץ קצת בנוף, באווירה, בבתי הקפה ובאנרגיה המיוחדת שהייתה חלק גדול מההשראה לתוכן. הקורס נבנה על

Every great pilot has a co-pilot. The same is true in GTM: Modern selling is a high-pressure cockpit. Playbooks evolve constantly. Messaging changes. Competitors reposition. Buyers show up better informed - and less patient for poorly educated reps. New reps join, veterans need to adapt, and everyone is expected to stay sharp. This is exactly why Enablement must act as your team’s co-pilot. Who Needs a Co-Pilot? Short answer: everyone in GTM. New hires  need a co-pilot to fla

Corporate events are full of noise - slides, booths, pitches, promises. But the real breakthroughs don’t happen on the expo floor. They happen after , when leaders slow down to reflect and rethink. That’s why a book is such a powerful strategic gift. A book doesn’t interrupt. It invites . It reframes challenges, sparks new thinking, and plants ideas that keep working long after the event ends. This year, Second Nature , the leading AI role-play platform, chose to treat their

(And how Enablement can turn these issues into strategic advantages) Every GTM organization produces signals. Some are loud - missed quota, churn, falling win rates. But the most dangerous ones are the subtle early indicators  that your revenue system is fundamentally misaligned. These issues slow you down quietly… until the cost becomes impossible to ignore. And here’s the truth: If Enablement doesn’t identify and address these issues early, they compound into bigger problem

Here's why Consumption Metrics kill productivity and why L&D Must Evolve For years, L&D practitioners and enablement pros were measured by how much content they produced : modules, decks, playbooks, videos, certifications, learning paths, completion rates. But in GTM organizations where every minute must translate into pipeline, revenue, retention, or customer value , traditional training formats no longer make sense. Not because learning isn’t important.  But because the wa

The last 18 months have reshaped the expectations placed on every business unit, including L&D and Enablement. Boards and executive teams have made one thing extremely clear: The organization has zero tolerance for inefficiencies. Every function must prove its contribution to revenue, productivity, or cost reduction or it will be restructured or replaced. In this environment, relying on consumption metrics like course completion rates, learning hours,  or video views  is no l

(A.K.A. How to Turn the “Voice of the Customer” Into Your Competitive Advantage) Most organizations face the same invisible wall — a...

The Project Moneyball YouTube channel is more than just conversations - it’s a window into the minds of entrepreneurs, GTM leaders, CEOs,...

Project Moneyball Sales training & workshops Too many reps confuse qualification  with discovery . They walk into a first meeting with a...

One year ago, I waded into new waters and became an author. I published not one, but two books in the  Project Moneyball  series:  💡Book...

Sales organizations often rely on lagging indicators like win rates or total revenue to evaluate performance. The problem? By the time...

In this article, we explore together the love story between L&D professionals and content creation. Why do they get so excited about...

The Missed Opportunity in Most Sales Organizations Too often, sales enablement is treated as a support function - the team that builds...

(This article was first published on October 14, 2020, during COVID. Yet, in light of the aftermath and the ongoing economic climate, its...

Watching your business growing and scaling out to new regions & markets is one of the best accomplishments Sales Leaders can wish for....

Competition gives birth to innovation. That’s a fact. Without competition iPod, iPhone, Windows, and Google would probably have not been...

Hiring for a Sales Enablement role? Here's something to read in between interviews... I find those conversations with entrepreneurs and...

Upfront Contract In this article I will be sharing a high level introduction to Revenue Intelligence followed by a brief snapshot of the...

This does not make any sense... Those Kamikaze pilots deliberately crashed their planes directly into enemy warships, why did they bother...