Design. Build. Scale.
The Moneyball Triology
For Marketing, Sales, CS, RevOps and Enablement
Book 1
Book 2
"Top Sales Enablement Challenges"
For Enablement, GTM, or Rev Teams without Enablement
"The Multiplier"
For Enablement, RevOps, GTM Engineers, Revenue Leaders
"Renewal Is Not a Date"
For CROs, CCOs, VP CS, RevOps
Build & scale an Enablement Function without the common trial & errors
Convert your GTM Enablement into a Revenue Intelligence System across your entire customer lifecycle
Rebuild your Revenue Architecture to drive expansion when pipeline slows
One Playbook. One Team.
Equip your revenue organization with revolutionary Revenue Intelligence frameworks and a Multiplier mindset - built to break silos, accelerate execution, and outperform.
Project Moneyball is now available for global team orders at special executive rates.
Achieve Sales Excellence by aligning your entire revenue org around a single, scalable standard of execution.
Straight Talk From The Pro
James Abraham, CEO of Sandler ® (Israel)
Book 2
The Multiplier
The perfect guide for revenue leaders and enablement practitioners building from the ground up or scaling their current enablement function.
💡 𝑻𝒉𝒆 𝑴𝒖𝒍𝒕𝒊𝒑𝒍𝒊𝒆𝒓 💡 is a 350-page playbook built from real experience.
Packed with actionable insights from Gartner, global CEOs & Entrepreneurs, and a decade of lessons in the field.
Book 3
Renewal Is Not a Date
A 270-page guide for CROs, CCOs, VP CS, and RevOps leaders.
Rebuild your revenue architecture across Customer Success and Account Management to create a healthier Pareto and compensate for constrained pipeline through stronger Top Revenue Contributors.
Improve NRR and renewal outcomes using leading indicators such as Cost-to-Serve (CTS) and Pareto Health Score (PHS).
Book 1
ToC
Reps Don’t Practice
The Lagging Effect
ROI & Impact of Enablement
Mind The Gap
Role & Responsibilities
It’s not what you see, it’s how others see it
Trust
Lack Of Data
Data Overload
Lack Of Collaboration
Down the Rabbit Hole of Content Management
Headcount
Budget
Top Sales Enablement Challenges
Non-Sales Activities
Product Announcements & Release Notes
Wrapping Up
About Avner Baruch
About Project Moneyball
Annex I: Jobs To Be Done
Annex II: Recommended Reading
Annex III: Tables
Annex I: Figures
Bonus
Alon Galili, Head of Sales Dev @Rapyd
Book 2
ToC
Foreword by James Abraham
Why?
The Mascara Analogy
Reader's Assignment
The Evolution
The Digital Impact
What Is Sales Enablement?
The Principle Roles
Reporting Lines
The Fundamentals Of Strategic Leadership
Corporate VS. Startup
The Moneyball Approach
3D Revenue Intelligence
Multilayered Enablement
End-To-Start Enablement
A Day In The Life Of An Enabler 171
Onboarding
Remote Onboarding
Ongoing Enablement
Coach The Coach
Enablement Time Utilization (ETU)
Enablement Metrics
Where The Rubber Meets The Road
Learn From My Mistakes
The (Near) Future
That’s A Wrap !
About Avner Baruch
About Project Moneyball
Annex I: Jobs To Be Done
Annex II: Recommended Reading
Annex III: SKO Agenda Template
Annex IV: Tables
Annex V: Figures
Complementary Bonus
James Pursey, CEO @ Replicate Labs
Book 3
ToC
Part I — Revenue Architecture
1. The Growth Era Is Over
2. Account Managers Are Not “Senior CSMs”
3. If Account Managers Don’t Speak Sales, the Deal Dies Quietly
4. The Decision Window
5. Portfolio Economics: Why Not All Revenue Is Equal
6. Pareto Health in Practice
7. Cost-to-Serve vs. ARR
8. Renewals Are Campaigns, Not Calendar Events
9. Expansion Without Regret
10. ABM Inside the Account
11. Stakeholder Management
12. Risk Detection
13. The Sales ↔ CS Contract
14. Advocacy Is a Diagnostic, Not a Campaign
15. Customer Exits Are a Leadership Decision, Not a Failure
16. Commercial Resets
17. You Get the Behavior You Pay For
18. Certification, Cadence, and Making This Stick
19. AI as Infrastructure
20. The Verdict
Part II — The Operating System
1. 30-Day AM Certification Blueprint
2. Portfolio Tiering Model
3. Pareto Health Score (PHS)
4. Cost-to-Serve (CTS) Calculator
5. Stakeholder Mapping
6. Compensation Alignment
7. Risk Score Calculator
Located in Israel? Enjoy fast & local delivery
Book 1
Book 2
NEW: Book 3
"Top Sales Enablement Challenges"
For Enablement, GTM, or Rev Teams without Enablement
130 Pages
"The Multiplier"
For Enablement, RevOps, GTM Engineers, Revenue Leaders
350 Pages
"Renewal Is Not a Date"
For CROs, CCOs, VP CS, RevOps
270 Pages
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© 2026 by Project Moneyball.