Book 2
The Multiplier
The perfect guide for revenue leaders and enablement practitioners building from the ground up or scaling their current enablement function.
💡 𝑻𝒉𝒆 𝑴𝒖𝒍𝒕𝒊𝒑𝒍𝒊𝒆𝒓 💡 is a 350-page playbook built from real experience.
Packed with actionable insights from Gartner, global CEOs & Entrepreneurs, and a decade of lessons in the field.
Book 3
TBD
Game-changing approach to maximize your investments.
ETA: Q1 2026
Straight Talk From The Pro
James Abraham, CEO of Sandler ®
Book 1
ToC
Reps Don’t Practice
The Lagging Effect
ROI & Impact of Enablement
Mind The Gap
Role & Responsibilities
It’s not what you see, it’s how others see it
Trust
Lack Of Data
Data Overload
Lack Of Collaboration
Down the Rabbit Hole of Content Management
Headcount
Budget
Top Sales Enablement Challenges
Non-Sales Activities
Product Announcements & Release Notes
Wrapping Up
About Avner Baruch
About Project Moneyball
Annex I: Jobs To Be Done
Annex II: Recommended Reading
Annex III: Tables
Annex I: Figures
Bonus
Alon Galili, Head of Sales Dev @Rapyd
Book 2
ToC
Foreword by James Abraham
Why?
The Mascara Analogy
Reader's Assignment
The Evolution
The Digital Impact
What Is Sales Enablement?
The Principle Roles
Reporting Lines
The Fundamentals Of Strategic Leadership
Corporate VS. Startup
The Moneyball Approach
3D Revenue Intelligence
Multilayered Enablement
End-To-Start Enablement
A Day In The Life Of An Enabler 171
Onboarding
Remote Onboarding
Ongoing Enablement
Coach The Coach
Enablement Time Utilization (ETU)
Enablement Metrics
Where The Rubber Meets The Road
Learn From My Mistakes
The (Near) Future
That’s A Wrap !
About Avner Baruch
About Project Moneyball
Annex I: Jobs To Be Done
Annex II: Recommended Reading
Annex III: SKO Agenda Template
Annex IV: Tables
Annex V: Figures
Complementary Bonus
James Pursey, CEO @ Replicate Labs
One Playbook. One Team.
From New York to Tel Aviv, Sydney to Stockholm, equip your revenue org with a Multiplier mindset to break silos and outperform.
Project Moneyball is now available for global team orders at special executive rates.
Achieve Sales Excellence by aligning your revenue org to a single standard of execution.
