How It All Started?

Everyone has dreams.

Mine wasn't common nor traditional. 

My dream was simply to engineer my own system and thus help the entire sales ecosystem move efficiently across the journey from Lead To Cash To Renewal.  

Back in 2019 as I was watching Brad Pitt's Moneyball it then struck me - why are we relying mainly on our CRM/BI to measure success? Perhaps there’s something we’re missing or even worse - we don’t know actually what we’re missing? 


Looking at CRM numbers is essential of course, but it does not explain the WHYs & WHENs….

A few minutes later I paused the movie and immediately started to take notes and drew a few schemes that would later turn into “Project Moneyball”.


Avner Baruch, CEO & Founder Of Project Moneyball Sales Enablement Methodology

Project Moneyball is a non-traditional sales methodology formulated for Sales Trainers and Leaders.


Our services are engineered based on 25+ years of L&D experience coupled with 10+ years of Sales Enablement, Coaching & Training with SMBs, Enterprises and Corporate businesses.

Project Moneyball defines processes, content and systems needed for laying the foundations for a strategic data-driven Sales Enablement business unit. 

  • Uncover blindspots & dark data within your Sales Ecosystem

  • Proactively bridge gaps and remove areas of friction

  • Improve MQL<>SQL and other handoffs across Lead-To-Cash-To-Renewal

Project Moneyball best fits hyper growth businesses with complex GTM where reps are challenged with multiple verticals, highly competitive market and very little time to brush up on training collateral.

  • Visualize the reasons for losing to competition

  • Discover WHY some individuals or teams perform better than others

  • Identify WHY the sales cycle is not where you aim to be

  • Investigate the reasons parking too much at a certain Sales Cycle Stage

Avner, Thanks so much for sharing your expertise with our community! Looking forward to working together in the future. The Sales Enablement PRO team.

Shawnna Sumaoang, 

Senior Director at Sales Enablement PRO

Avner Baruch is not your average sales enablement practitioner.

He fixes what's broken and doesn't stick to the rules. He has developed an approach he based on Moneyball to drive Sales Effectiveness over sales efficiency.

Traditional sales methodologies just don’t make the cut...Understand how to utilize revenue intelligent strategies to drive new revenue and enable sales teams to have new, unbridled power to their ability to build relationships and exceed expectations.

Rob Turley

Co-Founder & Co-CEO Of White Rabbit