I'm the founder of Project Moneyball - an innovative, multidisciplinary methodology for Revenue Intelligence, delivered through a consulting firm, online academy, and book series. As the author of the Project Moneyball Book Series, I bring 15+ years of experience building and scaling Sales, Enablement and GTM functions for high-growth SaaS companies like Sisense, Rapyd, WalkMe, Imperva and more.

Project Moneyball helps revenue leaders make smarter, faster decisions by bridging data, behavior, and strategy to drive results across the full customer lifecycle, from end to start.