I'm the founder of Project Moneyball - an innovative, multidisciplinary methodology for Revenue Intelligence, delivered through a consulting firm, online academy, and book series. As the author of the Project Moneyball Book Series, I bring 15+ years of experience building and scaling sales enablement and GTM functions for high-growth SaaS companies like Sisense, Rapyd, WalkMe, Imperva and more.

Project Moneyball helps revenue leaders make smarter, faster decisions by turning enablement into a proactive GTM Multiplier—bridging data, behavior, and strategy to drive results across the full customer lifecycle.