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Avner addresses the often-overwhelming confusion brought about by the explosion of the variety and number of roles within the domain of Enablement. He masterfully unravels why we find ourselves in this multifaceted situation, providing clarity and direction.

James Abraham, CEO Sandler ® Israel

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"Your work is exemplary"

Marcus Cauchi, Head Coach Principled Selling®  with The Ally Method ™

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I’ve read a lot of sales books, but never an enablement book. I feel like I’ve been missing out! This book is fantastic. It absolutely nails how enablement can be the driver of business success it was always destined to be.

James Pursey, CEO & Co-Founder @ Replicate Labs

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If you're serious about improving margin, accelerating conversion, and scaling what works

- Avner is someone you want at the table.

Elad Bezalel, CRO 

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Avner helped us develop our GTM in our very early days. His  holistic approach and broad familiarization in the areas of Sales and marketing has helped us to close in on our ICP and MVP.

Eldad Postan-Koren, CEO @ WINN.ai

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I’m really enjoying your posts and have just finished both Moneyball books - excellent!

Gary Butters, CRO

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I highly recommend Avner's Project Moneyball's book, "The Multiplier". It’s packed with actionable strategies and fresh perspectives that can truly elevate your approach.

Or Biderman Entrepreneur & Sales Mentor | Co-Founder of Novacy

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I collaborated with Avner on several projects related to building and expanding our Sales Enablement team. Avner meticulously analyzed every detail, developed effective procedures, and contributed to a well-executed business plan.

Rotem Hamburger, CEO & Co-Founder @ Sepagon

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Avner, Thank you very much for your SKO presentation "Sales Excellence", I walked away with several practical tips - both for myself and for our company. Much appreciated!

Meir Antar, Co-Founder & COO at Panorays

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Avner's work at Project Moneyball is particularly impressive, bringing a fresh, data-driven approach to enhancing Sales performance. For anyone interested in transforming their Sales strategies, I highly recommend visiting Project Moneyball.

Gadi Goldstein, Founder and CEO, QualiFinch

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Avner thoroughly researched our company and understood our specific challenges. He even requested recordings of our Sales calls, listened to them, and built simulations tailored to our needs. His presentations were visually appealing and well-structured.

Chen Golan, Head Of Enablement @ Connecteam

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Thanks to his contribution and unique blend of skills (Sales & Engineering), Avner bridged between Product, Marketing and Sales and ensured that Sellers with zero tech understanding would be able to pitch the values of our complex, layered portfolio.

Eyal Tocker, VP BD

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Avner has a wealth of experience and knowledge which really were eye openers. If you're an entrepreneur looking to navigate the Enablement landscape with greater insight, I'd definitely suggest reaching out to Avner.

Gal Malachi, Co-Founder & CTO at Terra Security

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I just finished your book and I have to tell you - it was incredible. Such an easy read, and also so practical and insightful. It’s made me think differently about the onboarding program I've been working on for months now.

Talya Remer, RevOps Leader

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Avner - I read your book - so impressed! It is so thorough and really covers every part of enablement and how it can, and should, impact a GTM strategy. 

Doreen Justice, Relationship Manager

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Avner Baruch captures modern challenges nicely, providing readers a proper handbook for the planning, construction and considerations for successful impact of Enablement.

Tim Stansky, Lead Enablement Partner

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Project Moneyball Online Courses

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Course #1:
Sales Recruiting Excellence

Target Audience:
 

  • HR Recruiters

  • Business Partners

  • Talent Acquisition Managers

  • Enablement seeking to extend collaboration with HR (recommended)

Sales Recruiting Excellence helps sales recruiters, HR business partners, and interviewers assess sales candidates at eye level like a Sales Manager, not a generalist.

You’ll learn how to spot A-Players before the interview even begins, run a sharper, more predictive interview, and separate real selling ability from rehearsed charisma.

We’ll also break down how top reps prepare for your interview (and how to see through it) so you can improve quality, pipeline flow, and role-to-fit assignments. If you hire sellers, this course upgrades your hiring signal fast.

Course #2:
GTM Enablement

Target Audience:
 

  • L&D transitioning into Enablement

  • Sales reps transitioning into Enablement

  • Sales Enablement seeking to expand their role

  • RevOps managing Enablement

  • SalesOps managing Enablement

GTM Enablement is how you stop running Marketing, Sales, and CS as three disconnected motions and start operating as one revenue system.

In this course, you’ll learn how to build an enablement operating model that drives adoption, pipeline quality, retention, and expansion across the full customer lifecycle.

You’ll get practical frameworks, field-tested playbooks, and a clear approach to prioritization so enablement becomes a multiplier, not a content factory.

If you’re tired of “fluff theater,” this is the blueprint.

Coming Feb 2026

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Designed for seasoned Enablement and beginners

Moneyball Online Courses

Course #1:
Sales Recruiting Excellence

Sales Recruiting Excellence helps sales recruiters, HR business partners, and interviewers assess sales candidates at eye level like a Sales Manager, not a generalist.

You’ll learn how to spot A-Players before the interview even begins, run a sharper, more predictive interview, and separate real selling ability from rehearsed charisma.

We’ll also break down how top reps prepare for your interview (and how to see through it) so you can improve quality, pipeline flow, and role-to-fit assignments. If you hire sellers, this course upgrades your hiring signal fast.

Target Audience:
 

  • HR Recruiters

  • Business Partners

  • Talent Acquisition Managers

  • Enablement seeking to extend collaboration with HR (recommended)

Course #2:
GTM Enablement

GTM Enablement is how you stop running Marketing, Sales, and CS as three disconnected motions and start operating as one revenue system.

In this course, you’ll learn how to build an enablement operating model that drives adoption, pipeline quality, retention, and expansion across the full customer lifecycle.

You’ll get practical frameworks, field-tested playbooks, and a clear approach to prioritization so enablement becomes a multiplier, not a content factory.

If you’re tired of “fluff theater,” this is the blueprint.

Target Audience:
 

  • L&D transitioning into Enablement

  • Sales reps transitioning into Enablement

  • Sales Enablement seeking to expand their role

  • RevOps managing Enablement

  • SalesOps managing Enablement

Coming Feb 2026

SALES RECRUITING EXCELLENCE

Project Moneyball

Walk The Walk, Talk The Talk

Curious? Preview these sessions for free before enrolling

Course Syllabus

Session #1: Introduction

Session #2: Sales Dev Roles

Session #5: Business Models

Session #21: Business Impact

The Best Sales Course For HR

SPEAK THE SALES JARGON

INTERVIEW AS A SALES PERSON

A tailored course for Talent Acquisition Managers, Sales Recruiters and HR Business Partners with Moneyball Best Practices applied. This course helps sales recruiters interview as a Salesperson.

100% Off  - Exclusive Bonus

Buy any of Project Moneyball books and your course seat is on us! To claim your seat, email us your book receipt -  info@projectMoneyball.com or contact us

MAXISIMIZE YOUR INVESTMENT

Complement the online course with field proven actionable insights, frameworks, recommendations and assignments

top sales enablement challenges book Project Moneyball
The Multiplier Book Project Moneyball

© 2026 by Project Moneyball.

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