Moneyball methodology
Avner Baruch's
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level up your GTM, rev ops & Sales Enablement
with a proactive, holistic & analytical strategies
Project Moneyball's Book Series and Online Courses:
Best suited for Sales, GTM and Enablement leaders who need to build or scale an Enablement function.
Best suited for leaders who struggle to leverage the potential of their revenue teams.
Best suited for Sales Recruiters, Head Hunters & Talent Acquisition Managers.
recommended by global industry leaders
"Avner has a way of distilling complex GTM strategies into actionable insights...
The Multiplier" is a must-read."
- Eldad Postan-Koren CEO of WINN.AI
"Sales Enablement can be game changing or fluff. Very few get it. Avner Baruch is one of the ones who do. Highly recommend reading what he has to say."
- Gal Aga CEO of Aligned
"I highly recommend Avner's book, The Multiplier.
It’s packed with actionable strategies and fresh perspectives that can truly elevate your approach."
- Or Biderman CEO of Novacy (Acquired by Lusha)
"Your work is exemplary"
- Marcus Cauchi, Head
Coach Principled Selling® with The Ally Method ™
"Avner, your work continues to challenge conventional thinking and push the boundaries of what’s possible in the world of sales enablement and revenue operations."
- James Abraham CEO of Sandler ® Israel
Cara Holt, Ed.S., Director Sales Enablement
recommends Project Moneyball
"Avner Baruch has done it again! The Multiplier isn’t just another book on sales enablement—it’s a masterclass in transforming enablement into a true revenue-driving function. Having followed Avner’s work and insights over the years, I can say with confidence that this book is the guide that every GTM, Sales, and Revenue leader needs to break free from outdated playbooks and drive real, measurable impact. What makes this book stand out is its no-nonsense, real-world approach. Avner doesn’t just theorize about enablement—he’s lived it. From aligning sales, marketing, and customer success to leveraging data for smarter decision-making, The Multiplier provides a roadmap for scaling revenue operations in a way that is both strategic and achievable. I especially appreciated how Avner dives into the challenges of early-stage startups versus established enterprises, showing that sales enablement isn’t a one-size-fits-all solution. His emphasis on adopting a “Multiplier Mindset” is particularly relevant in today’s rapidly evolving GTM landscape, where organizations must be agile, data-driven, and deeply aligned to succeed. If you’re a leader looking to move beyond outdated sales training models and embed enablement into your company’s revenue strategy, The Multiplier is the book for you. Packed with frameworks, methodologies, and actionable insights, this is one of the most valuable reads in the space today. Highly recommended!"
Talya Remer, Revenue Operations leader
recommends Project Moneyball
"I just finished your book and I have to tell you - it was incredible. Such an easy read, and also so practical and insightful.
It’s made me think differently about the onboarding program I've been working on for months now."
Tim Stansky, Lead Enablement Partner
recommends Project Moneyball
"It’s a handbook and a field guide!
Avner Baruch captures modern challenges nicely, providing readers a proper handbook for the planning, construction and considerations for successful impact of Enablement.
It’s also a handy field guide for reference as an Enablement effort executes in the wild with sellers and customers."
A good addition to my curated resources."
doreen justice, renewal manager
recommends Project Moneyball
"Avner - I read parts of your book last night-so impressed! It is so thorough and really covers every part of enablement and how it can, and should, impact a GTM strategy."."
A good addition to my curated resources."
Straight Talk From The Pro:
Why Project Moneyball is Your Sales Enablement Go-To
James Abraham, CEO of Sandler ® Israel, isn’t messing around. If you’re a CEO or CRO wondering how to fix your sales enablement mess or take your team to the next level, his advice is simple: Better call Avner Baruch. Watch James lay it out and see why Avner Baruch is the Sales Enablement Guru you need in your corner.
Don’t miss it. This could be the call that changes your game!
Global Leaders Featured in
Project Moneyball Book Series
Avner Baruch is sharp as a pin. Get this book
Marcus Cauchi
The Ally Method™: The Science of Alliance
What readers say
The book describes the new sales approach and helps identify the main drawbacks and limitations in the current competitive sales landscape, particularly for small range companies and startups.
It is highly recommended to read this book in order to enrich your sales, increase your experience and gain an innovative point of view on the entire sales process.
Vitaly Rainus, Sales Director
A brilliant work done by Avner Baruch !! valuable tips and recommendations, with C-Level Executives insights, Intelligent mind-set and methodologies which are perfect GAME CHANGERS !!!
Warmly recommended for anyone involved in the Sales process.
Noam Bar-On, Sales Leader
This is an amazing guide with field tested recommendations, if you haven’t seen Avner’s content, if you haven’t had a chance to meet with Avner - you absolutely have to. He has an engineering background, and he is a little bit different from other enablers in terms of how he approach enablement challenges…
Crystal Nikosey, "Your Favorite Enabler"
Amazing effort by Avner Baruch revolutionizing the sales enablement domain!!!
Gilad Friedman, VP Channels
I found your writing to be very professional and insightful, offering significant value to those in the sector. Your ability to distill complex concepts into clear and accessible information is commendable.
I recommend this book to anyone interested in the subject. It's an excellent resource that not only educates but also inspires readers to delve deeper into the topic. Your thoughtful analysis truly shines through.
Galit Scott (Fireman), Sales & Business Operations, Enablement Manager
It’s a handbook and a field guide!
Avner Baruch captures modern challenges nicely, providing readers a proper handbook for the planning, construction and considerations for successful impact of Enablement.
It’s also a handy field guide for reference as an Enablement effort executes in the wild with sellers and customers.
Tim Stansky, Sales Enablement Leader.
Online Courses
"Sales Recruiting Excellence" is Tailored specifically for
Talent Acquisition Managers, Sales Recruiters and HR Business Partners
Conduct interviews at eye level with Sales Applicants and
learn how to identify A-Players and potential fit earlier and faster.
Avner Baruch
Father, Husband, Author
I am a GTM & Sales Enablement leader pioneering Revenue Intelligence with over 15 years of experience. I have built and led Sales Enablement and Sales Operations functions from the ground up for leading SaaS startups such as Rapyd, WalkMe, Imperva, Sisense, Tufin and others. As the founder and CEO of Project Moneyball - a GTM consulting firm, online academy, and book series, I am passionate about redefining sales Enablement to meet the specific demands of early stages startups and scaling businesses. To me, it's not just about equipping teams with the right tools but instilling the right mindset, the “WHY.” I go beyond teaching salespeople how to sell; I teach them how to listen, adapt, and work effectively and efficiently in a complex digital work environment. I take a straightforward, no-nonsense approach, focusing on understanding, adapting, performing and reinforcing. Throughout my career, I have led Sales Enablement and Revenue Intelligence functions for various SaaS companies. I began my professional journey in 1996 as an electrical engineer majoring in physics, eventually moving into operational and training roles to empower customers, partners, sales, and customer success teams. Since 2017, I have been developing “Project Moneyball,” a new approach to Sales Enablement aimed at transforming the traditional reactive model into a proactive and predictive one. My mission is to empower Sales Enablement practitioners to act as a GTM Multiplier, helping C-Level executives, Sales and GTM leaders make better strategic decisions based on my unique methodologies that impact the entire lifecycle, from lead generation to closed-won deals and retention.
A 350-page in-depth encyclopedia for mastering Sales Enablement and evolving into a true GTM Multiplier.
A tailored course for Talent Acquisition Managers, Sales Recruiters and HR Business Partners.
Rafael Sweary
President & Co-Founder of Walkme
James Pursey
Co-Founder & CEO at Replicate Labs
Eldad Postan-Koren
Co-Founder & CEO at Winn.ai
James Abraham
CEO, Sandler® Israel
Gal Aga
CEO at Aligned
Irit Eizips
CCO & CEO at CSP Practice
Kobi Stok
CEO at Forwrd
Pam Dunn
Head of Solutions at Lorica
Or Biderman
CEO at Novacy (acq. by Lusha)
Peleg Samson
VP CS at GUIDDE
Or Guz
COO at Velocity
Talya Heller G.
Consultant & Founder at Down to a T
Doreen Justice
Seasoned Sales & AM
at PCLUB
Tim Stansky
Lead Enablement Partner at Klaviyo
Erik Claster
Principal Consultant at Viking Consulting
Eden Massad
Director of Training & Enablement at Silverfort
Asya Kotler
Founder & Revenue Enabler
Sales {non} Consultancy
Gal Fontyn
VP Global Marketing Programs at Walkme
Cara Holt
Director of Enablement at Learning A-Z
Aviv Dror
Founder & CPO at ONE AI
Aviel Sivan
Head of Global CS at Windward
Ariel Hitron
CEO at SecondNature
Alon Boneh
Head of Sales at Connecteam
Alon Galili
Head of Sales Dev at Rapyd.net
Adriana Romero
Sr. Manager Enablement - Engineering at OpenText
The Multiplier
The perfect guide for revenue leaders and enablement practitioners building from the ground up or scaling their current enablement function.
Foreword by James Abraham Why? The Mascara Analogy Reader's Assignment The Evolution The Digital Impact What Is Sales Enablement? The Principle Roles Reporting Lines The Fundamentals Of Strategic Leadership Corporate VS. Startup The Moneyball Approach 3D Revenue Intelligence Multilayered Enablement End-To-Start Enablement A Day In The Life Of An Enabler 171 Onboarding Remote Onboarding Ongoing Enablement Coach The Coach Enablement Time Utilization (ETU) Enablement Metrics Where The Rubber Meets The Road Learn From My Mistakes The (Near) Future That’s A Wrap ! About Avner Baruch About Project Moneyball Annex I: Jobs To Be Done Annex II: Recommended Reading Annex III: SKO Agenda Template Annex IV: Tables Annex V: Figures Complementary Bonus
Top Sales Enablement Challenges
Easy and enjoyable read, 130 page guide that walks you through the core challenges and pitfalls. Avoid those common trial & errors by reviewing the secret recipe of other global leaders.
Reps Don’t Practice The Lagging Effect ROI & Impact of Enablement Mind The Gap Role & Responsibilities It’s not what you see, it’s how others see it Trust Lack Of Data Data Overload Lack Of Collaboration Down the Rabbit Hole of Content Management Headcount Budget Top Sales Enablement Challenges Non-Sales Activities Product Announcements & Release Notes Wrapping Up About Avner Baruch About Project Moneyball Annex I: Jobs To Be Done Annex II: Recommended Reading Annex III: Tables Annex I: Figures Bonus
Table Of Content
The Perfect Gift for Sales, GTM & Revenue Leaders! 🎁
The Project Moneyball Gift Bundle is the ultimate package for those who want to outperform the competition and turn sales enablement into a revenue multiplier.
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Two Must-Read Books: Book 1 "Top Sales Enablement Challenges" and Book 2 "The Multiplier"
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Exclusive Project Moneyball Hat
