היי 🙋‍♂️ יש לי חדשות מרגשות לשתף אתכם: במהלך החודשים האחרונים עבדתי על קורס אונליין חדש, והיום אני יכול סוף סוף לומר – הקורס כבר באוויר, ושישה פרקים ראשונים זמינים לצפייה ביוטיוב - חינם ללא צורך בהרשמה: https://www.youtube.com/@projectmoneyball פרקים נוספים מתבשלים כרגע ויעלו בקרוב. הקורס הוקלט כולו בסלוניקי, יוון  – והעיר המדהימה הזו לגמרי נכנסת לפריימים 😊 לאורך השיעורים תוכלו להציץ קצת בנוף, באווירה, בבתי הקפה ובאנרגיה המיוחדת שהייתה חלק גדול מההשראה לתוכן. הקורס נבנה על

Corporate events are full of noise - slides, booths, pitches, promises. But the real breakthroughs don’t happen on the expo floor. They happen after , when leaders slow down to reflect and rethink. That’s why a book is such a powerful strategic gift. A book doesn’t interrupt. It invites . It reframes challenges, sparks new thinking, and plants ideas that keep working long after the event ends. This year, Second Nature , the leading AI role-play platform, chose to treat their

Here's why Consumption Metrics kill productivity and why L&D Must Evolve For years, L&D practitioners and enablement pros were measured by how much content they produced : modules, decks, playbooks, videos, certifications, learning paths, completion rates. But in GTM organizations where every minute must translate into pipeline, revenue, retention, or customer value , traditional training formats no longer make sense. Not because learning isn’t important.  But because the wa

The last 18 months have reshaped the expectations placed on every business unit, including L&D and Enablement. Boards and executive teams have made one thing extremely clear: The organization has zero tolerance for inefficiencies. Every function must prove its contribution to revenue, productivity, or cost reduction or it will be restructured or replaced. In this environment, relying on consumption metrics like course completion rates, learning hours,  or video views  is no l

The Project Moneyball YouTube channel is more than just conversations - it’s a window into the minds of entrepreneurs, GTM leaders, CEOs,...

Hiring for a Sales Enablement role? Here's something to read in between interviews... I find those conversations with entrepreneurs and...

Every HR leader I’ve worked with is an expert in people, culture, and process. But when it comes to hiring sales talent, even the best...

As a Talent Acquisition Manager, Sales Recruiter or BP, you know this by now - Not all salespeople are created equal - and hiring the...