Why books are the new High-Impact GTM swag

Corporate events are full of noise - slides, booths, pitches, promises.

But the real breakthroughs don’t happen on the expo floor.

They happen after, when leaders slow down to reflect and rethink.

That’s why a book is such a powerful strategic gift.

A book doesn’t interrupt. It invites. It reframes challenges, sparks new thinking, and plants ideas that keep working long after the event ends.

This year, Second Nature, the leading AI role-play platform, chose to treat their event guests to something more meaningful than traditional swag: a resource that gives leaders a fresh angle on how to scale, coach, and compete.

Instead of handing out items… they handed out perspective.

The hidden impact of giving ideas, not items

When a business offers a book instead of merchandise, it sends a very different signal:

👉 “We’re not here to hand out souvenirs - we’re here to equip you”

👉 “We believe knowledge is a competitive advantage”

👉 “We want you to walk away with something that actually elevates the way your teams execute your GTM strategy”

Books don’t clutter desks.

They accelerate execution.

A GTM Strategy wrapped as a gift

If you’re hosting a customer summit, leadership event, or partner gathering, consider this:

Your attendees don’t need another mug. They need frameworks that help them:

• Modernize their GTM engine

• Improve enablement impact

• Scale performance with intention

• Move from activity → outcomes

A book can catalyze that change in a way no branded gadget ever will.

Second Nature set a new standard

Second Nature made a bold statement:

“We believe knowledge is a competitive advantage”

This is what modern GTM looks like: Playbooks + role-plays + execution + holistic intelligence across your entire GTM org.

If you’d like to bring the Moneyball mindset into your next event or executive session, reply to this email - I’ll help you turn your event into something people remember and implement.

Enjoy your ride -

Avner Baruch,

Project Moneyball.