Project Moneyball - The Operation Layer
GTM Strategies, blueprints, frameworks.
Implement across your entire customer lifecycle.
Risk score calculator
A comprehensive CS risk calculator (excel)
Behavioral ICP
Learn how to leverage Enrichment signals to define your ICP
Turn Customers to ICP
Learn how to leverage your BoB to define your ICP
Scalng a sales org
Build a reinforcement system before hiring your next sales people
The 15-Minute step
See how a 15-min step can improve transitioning from 1st to 2nd meeting
Measuring Enablement
See how a 3D model can help measuring enablement impact
Hiring guide for Recuiters
Basic framework for Sales recruiters and Enablement to ensure we're hiring the right talents
Shape outcome
18 Parameters that shape revenue outcome
Breaking down silos
Learn how to breakdown silos across the GTM org
SDR Qualification
Simple guide for SDRs to avoid booking meetings without providing value
Measuring Milestones
Learn how to measure Sales Performance beyond Win Rates.
Traditional Enablement VS. Moneyball
Comparison table showing traditional sales enablement VS. Moneyball framework
Stakeholder Management
A framework for gaining and controlling decision-making in rooms we are not in, ideal for buyer-seller engagements and account management.
© 2026 by Project Moneyball.