2023 - Three years ago I stood on the stage of the most important event for customer success leaders, I was invited as a sales enablement guru to speak in front of CCOs, CSMs, AMs and renewal managers on a revolutionary practice and approach: Why and how flipping upside down the customer lifecycle could contribute a bigger impact to the business. Put simply, I came in as a sales enablement guru to speak the lingo of RevOps to CS practitioners (an approach more commonly known

Why most efficiency efforts fail: CEOs optimize in silos. Learn how to build an internal diagnostic task force to see the full GTM system before rebuilding.

Greetings Everyone ! Greetings everyone, Happy Holidays! For those who celebrate Christmas, I want to extend my warm wishes for a Merry Christmas - and for everyone, a happy, healthy New Year. Thank you for reading, replying, sharing, and keeping the conversation going this year - it means a lot. If you’re taking a few days to recharge, I hope you get real rest (the kind that actually resets you). And if you’re still in motion, I hope you get a calm week with fewer “urgent”

היי 🙋‍♂️ יש לי חדשות מרגשות לשתף אתכם: במהלך החודשים האחרונים עבדתי על קורס אונליין חדש, והיום אני יכול סוף סוף לומר – הקורס כבר באוויר, ושישה פרקים ראשונים זמינים לצפייה ביוטיוב - חינם ללא צורך בהרשמה: https://www.youtube.com/@projectmoneyball פרקים נוספים מתבשלים כרגע ויעלו בקרוב. הקורס הוקלט כולו בסלוניקי, יוון – והעיר המדהימה הזו לגמרי נכנסת לפריימים 😊 לאורך השיעורים תוכלו להציץ קצת בנוף, באווירה, בבתי הקפה ובאנרגיה המיוחדת שהייתה חלק גדול מההשראה לתוכן. הקורס נבנה על

Corporate events are full of noise - slides, booths, pitches, promises. But the real breakthroughs don’t happen on the expo floor. They happen after , when leaders slow down to reflect and rethink. That’s why a book is such a powerful strategic gift. A book doesn’t interrupt. It invites . It reframes challenges, sparks new thinking, and plants ideas that keep working long after the event ends. This year, Second Nature , the leading AI role-play platform, chose to treat their

Here's why Consumption Metrics kill productivity and why L&D Must Evolve For years, L&D practitioners and enablement pros were measured by how much content they produced : modules, decks, playbooks, videos, certifications, learning paths, completion rates. But in GTM organizations where every minute must translate into pipeline, revenue, retention, or customer value , traditional training formats no longer make sense. Not because learning isn’t important. But because the wa

The last 18 months have reshaped the expectations placed on every business unit, including L&D and Enablement. Boards and executive teams have made one thing extremely clear: The organization has zero tolerance for inefficiencies. Every function must prove its contribution to revenue, productivity, or cost reduction or it will be restructured or replaced. In this environment, relying on consumption metrics like course completion rates, learning hours, or video views is no l

The Project Moneyball YouTube channel is more than just conversations - it’s a window into the minds of entrepreneurs, GTM leaders, CEOs, and practitioners from across the globe. Each interview is designed to deliver practical insights, fresh perspectives, and actionable takeaways you can apply directly to your role. Whether you’re in L&D, Customer Success, Sales Enablement, or Leadership, there’s something here to elevate how you think, operate, and grow. 👉 Subscribe to Pro

Hiring for a Sales Enablement role? Here's something to read in between interviews... I find those conversations with entrepreneurs and leaders most enjoyable and productive. When looking back and examining the common denominator of those conversations, I realize most of time we circle around the role & responsibilities of the Sales Enablement function and "what engagement tools do we need?..." When comparing where we are today and where we were 10 years ago, I clearly see th

Every HR leader I’ve worked with is an expert in people, culture, and process. But when it comes to hiring sales talent, even the best teams face an invisible challenge: Sales candidates are trained to “sell” themselves just like they would to a buyer. Without the right interview lens, top-performing candidates can blend in with average ones - until it’s too late. In my work with Talent Acquisition Managers and VPs of HR, one pattern stands out: Hiring salespeople without a

As a Talent Acquisition Manager, Sales Recruiter or BP, you know this by now - Not all salespeople are created equal - and hiring the wrong type can hurt your pipeline and team performance, and most importantly - the business' goals. As someone who’s led sales teams and built enablement functions from scratch, I’ve seen too many recruiters left guessing during interviews - without the tools or support they need from the hiring manager. The results? Bad fits Long hiring cycles