HIRE, ENABLE, COACH, AUDIT, REPLICATE, SCALE.
Whether you need to reinforce your current sales methodology or design a bespoke approach for a complex solution, Project Moneyball workshops help your team close the execution gaps your current system cannot solve.
Because Project Moneyball is not another sales methodology. It is a GTM methodology and operating system designed to identify and replicate success across the entire customer lifecycle.
Designed for the entire GTM teams, reps that take part in the process of generating revenue - Marketing, Sales, Sales Engineers, CSMs, AMs, and supporting teams - Enabement and RevOps.
This hands-on GTM workshop is designed to expose the hidden friction draining your customer lifecycle and rebuild your revenue architecture into a single, predictable operating model.
Built for cross-functional revenue teams — spanning Sales, Marketing, Customer Success, and RevOps — it forces siloed departments to stop guessing and start executing as one unified commercial system.
Attendees walk away with concrete, actionable frameworks to fix broken handoffs, control the buying committee, accelerate pipeline velocity, and protect expansion revenue long after the initial deal closes.
A copy of Project Moneyball books is provided to each attendee.
Duration: 2-3 hours
WORKSHOP #1: SALES EXCELLENCE
WORKSHOP #2: RENEWAL IS NOT A DATE
Build the commercial discipline your team needs to defend value, protect margin, reduce avoidable churn, improve expansion readiness, and turn the customer base into a source of GTM intelligence.
Based on Book 3 in the Project Moneyball series, Renewal Is Not a Date, this workshop gives CS and AM teams a hands-on Lab for practicing customer-renewal strategy in a safe, synthetic-data sandbox with zero setup required. Teams learn to use leading indicators such as Cost-to-Serve and the Pareto Health Score, strengthen stakeholder management through the Challenger Customer approach, and understand how economic erosion builds before renewal, so they can defend value, protect margin, reduce avoidable churn, improve expansion readiness, and turn the customer base into a source of GTM intelligence.
Each attendee receives a copy of the book and a free seat for the Renewal Workshop Lab.
Duration:
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5-6 hours, delivered in your preferred constellation (e.g. weekly sessions, half days, etc.)
Additional Recommended Audience:
CCOs, CROs, and VP Customer Success, RevOps ,GTM leaders and Revenue Architects, GTM Engineers / Builders, Enablement, Training, and Onboarding Managers
Online Courses:
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Course 1
© 2026 by Project Moneyball.
