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How to turn your best customers into your GTM Operating System
Not all ARR is equal. Discover why high-revenue customers can drain resources, and how top GTM teams reverse-engineer their book of business to redefine ICP, messaging, personas, and qualification for scalable growth.
Avner Baruch
Jan 126 min read
Measuring Sales Performance Beyond Win Rates
Sales organizations often rely on lagging indicators like win rates or total revenue to evaluate performance. The problem? By the time...
Avner Baruch
Sep 13, 20253 min read
The Eternal Romance Between L&D Professionals and Content Creation
Why L&D teams keep falling into the content-creation trap - and how this obsession quietly limits real GTM impact, adoption, and performance change.
Avner Baruch
Sep 11, 20255 min read
Would You Hire A Sales Trainer?
Should you hire a sales trainer or fix the system first? A practical GTM perspective on why internal diagnosis beats generic sales training.
Avner Baruch
Aug 30, 20253 min read
Down the Rabbit Hole of content management
Why content management turns into chaos: a GTM perspective on how endless content, tools, and versions pull teams down the rabbit hole.
Avner Baruch
Aug 29, 20253 min read
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