Celebrating 1 Year As An Author

One year ago, I waded into new waters and became an author.

I published not one, but two books in the Project Moneyball series: 

💡Book One: Top Sales Enablement Challenges

💡Book Two: The Multiplier

In a world where AI is rewriting how we learn, share, and consume knowledge, you might ask: “Why write a book at all?”

For me, the answer was simple: writing is timeless. It’s a chance to create something lasting.

Authoring these books was more than a project - it was a process of self-reflection. Like going to therapy, it required me to look inward, revisit mistakes, unpack lessons, and organize years of experience into something coherent. 

But it was also about connection - reaching out to CEOs, entrepreneurs, and GTM leaders around the globe to add voices beyond my own.

These books aren't about my story or my career. It’s many stories woven together across lived experiences. By interviewing leaders from different walks of life, I wanted to make sure these books weren’t just my lens, but a collection of perspectives that reflect the messy, human, and evolving reality of go-to-market.

GTM is not a role, it’s a strategic goal. It’s the constant fine-tuning of every process, every workflow, and every collaboration that contributes to revenue generation. Whether you’re in Sales, Marketing, CS, Product, L&D, or Enablement, the real question is: how does your work accelerate go-to-market outcomes?

Instead of Marketing dictating messaging, ICP, and campaigns in isolation, I argue that Customer Success should dictate Marketing. Why? Because the people closest to the customer’s reality understand what value truly looks like, what pain points matter, and what patterns define the right customer profile.

This reversed approach doesn’t just benefit Marketing. It forces alignment across the entire business. When CS leads the way, the whole business benefits and the entire GTM engine accelerates.

💡The past year has been humbling.

Readers from Australia, Italy, Spain, the UK, and Israel have reached out, sharing how the books helped them assume new roles, see their organizations differently, break free from the walls of traditional functions and shape GTM strategy with skills they’d always had but never fully leveraged.

And now? That appetite only grows. ✍️ I’m already in the midst of writing my third book, which I hope to publish in early 2026.

💡If you haven’t yet read Project Moneyball, I invite you to explore a truly innovative approach to GTM - one that flips the customer lifecycle on its head:

Book One: https://lnkd.in/deZ-TZGH

Book Two: https://lnkd.in/dGTKZWHd