PROJECT MONEYBALL
GTM Methodology for reps. Operating System for builders.
YOUR REPS NEED MORE THAN ANOTHER
TOP-OF-FUNNEL SALES METHODOLOGY
Project Moneyball complements top-of-funnel sales methodologies by extending commercial thinking across the entire GTM organization. It helps sellers and non-sellers align around what creates healthy, defensible, and repeatable revenue.
From Expansion → ICP → Messaging → Sales Execution, the goal is one shared language for Productive Growth.
Project Moneyball is a Revenue Intelligence operating system
for the entire customer lifecycle —
from Expansion to ICP.
James Abraham, CEO Sandler ® Israel
Avner addresses the often-overwhelming confusion brought about by the explosion of the variety and number of roles within the domain of Enablement. He masterfully unravels why we find ourselves in this multifaceted situation, providing clarity and direction.
Marcus Cauchi, Head Coach Principled Selling® with The Ally Method ™
"Your work is exemplary"
James Pursey, CEO & Co-Founder @ Replicate Labs
I’ve read a lot of sales books, but never an enablement book. I feel like I’ve been missing out! This book is fantastic. It absolutely nails how enablement can be the driver of business success it was always destined to be.
Elad Bezalel, CRO
If you're serious about improving margin, accelerating conversion, and scaling what works
- Avner is someone you want at the table.
Eldad Postan-Koren, CEO @ WINN.ai
Avner helped us develop our GTM in our very early days. His holistic approach and broad familiarization in the areas of Sales and marketing has helped us to close in on our ICP and MVP.
Gary Butters, CRO
I’m really enjoying your posts and have just finished both Moneyball books - excellent!
Or Biderman Entrepreneur & Sales Mentor | Co-Founder of Novacy
I highly recommend Avner's Project Moneyball's book, "The Multiplier". It’s packed with actionable strategies and fresh perspectives that can truly elevate your approach.
Rotem Hamburger, CEO & Co-Founder @ Sepagon
I collaborated with Avner on several projects related to building and expanding our Sales Enablement team. Avner meticulously analyzed every detail, developed effective procedures, and contributed to a well-executed business plan.
Meir Antar, Co-Founder & COO at Panorays
Avner, Thank you very much for your SKO presentation "Sales Excellence", I walked away with several practical tips - both for myself and for our company. Much appreciated!
Gadi Goldstein, Founder and CEO, QualiFinch
Avner's work at Project Moneyball is particularly impressive, bringing a fresh, data-driven approach to enhancing Sales performance. For anyone interested in transforming their Sales strategies, I highly recommend visiting Project Moneyball.
Chen Golan, Head Of Enablement @ Connecteam
Avner thoroughly researched our company and understood our specific challenges. He even requested recordings of our Sales calls, listened to them, and built simulations tailored to our needs. His presentations were visually appealing and well-structured.
Eyal Tocker, VP BD
Thanks to his contribution and unique blend of skills (Sales & Engineering), Avner bridged between Product, Marketing and Sales and ensured that Sellers with zero tech understanding would be able to pitch the values of our complex, layered portfolio.
Gal Malachi, Co-Founder & CTO at Terra Security
Avner has a wealth of experience and knowledge which really were eye openers. If you're an entrepreneur looking to navigate the Enablement landscape with greater insight, I'd definitely suggest reaching out to Avner.
Talya Remer, RevOps Leader
I just finished your book and I have to tell you - it was incredible. Such an easy read, and also so practical and insightful. It’s made me think differently about the onboarding program I've been working on for months now.
Doreen Justice, Relationship Manager
Avner - I read your book - so impressed! It is so thorough and really covers every part of enablement and how it can, and should, impact a GTM strategy.
Tim Stansky, Lead Enablement Partner
Avner Baruch captures modern challenges nicely, providing readers a proper handbook for the planning, construction and considerations for successful impact of Enablement.
Trusted by founders and GTM leaders
Why Project Moneyball
Beyond Sales Methodology: A Revenue Operating System from End to Start
Traditional sales methodologies help teams improve top-of-funnel execution.
Project Moneyball complements them by connecting the entire GTM organization around the full revenue journey.
It allows businesses to train more than AEs.
It gives Customer Success, Account Management, RevOps, Enablement, Marketing, and Product teams a shared language for understanding what creates healthy, repeatable, and defensible revenue.
We start where most GTM motions end: the customer base.
By reverse-engineering renewals, expansions, adoption patterns, cost-to-serve, and account health, Project Moneyball helps teams refine ICP, sharpen messaging, improve pipeline quality, and equip both sellers and non-sellers to think commercially.
The goal is Productive Growth.
From Expansion → ICP → Messaging → Sales Execution.
Designed for
CROs, CCOs, CMOs
Sales Leaders
Enablement
RevOps
Business Outcome
Detailed breakdown of what good looks like
A shift from Talent Dependency to replicable & scalable growth
Shifting supporting functions from "Content Theatre" approach to GTM Multipliers that govern the entire customer lifecycle
Expect your silos to break. Your blind spots to get exposed. Your playbooks to get rewritten. Project Moneyball doesn’t just advise - it audits, challenges, and reinforces your GTM motion from the trenches up. Whether you're building your first enablement program, struggling with rep inconsistency, or scaling inefficiently, you'll get practical tools, interactive diagnostics, and field-tested strategies to drive performance, retention, and predictable growth.
FINALLY, AN ENABLEMENT SYSTEM THAT ACTUALLY WORKS
built for scaling businesses,
not content theatres.
"Avner, Thank you very much for your SKO presentation "Sales Excellence", I walked away with several practical tips -both for myself and for our company. Much appreciated!"
Meir Antar, Co-Founder, COO at Panorays.
IT'S NOT ABOUT THE MONEY YOUR REPS BRING IN.
IT'S ABOUT THE MONEY THEY DON'T.
It's not about the money your reps bring in.
It's about the money they fail to generate.
