Is it time to move from L&D to GTM?

If you’ve ever felt stuck in your career - moving sideways, never quite “moving up” - you’re not alone.

Many talented L&D professionals face the same challenge. You’ve already mastered development, training, and coaching… but when it comes time for a change, most simply end up in a similar role at a different company.

That’s not really moving forward - it’s just moving around. 

But for those who want new challenges, higher salaries, and greater impact - this is for you.

Here’s the truth: Your past roles don’t have to define your future.

I know this because I made the leap myself. I moved from traditional training into leading teams of sellers, and that shift opened an entirely new world of opportunity.

That’s why I’ve dedicated my time to helping other L&D professionals who aspire to make a greater contribution to the business. 

To share what I’ve learned, I invested over a year authoring two books - and I’m now writing my third..

Some of today’s top Learning & Development leaders broke free from that cycle not by staying in HR or training, but by stepping into Go-To-Market (GTM) roles.

Why?

Because GTM teams (Sales, Marketing, Customer Success) thrive on the very skills L&D pros already own:

• Coaching and enabling performance

• Designing learning journeys that actually stick

• Driving behavior change at scale

• Turning insight into measurable business outcomes

So....Why Project Moneyball?

The Project Moneyball Book Series is more than just theory - it’s already helped global L&D leaders and sales professionals step up into GTM enablement, revenue operations, and leadership roles. 

Think of it as your ultimate career transformation kit. Inside you’ll find:

✔️ Field-tested frameworks to translate your L&D expertise into GTM impact

✔️ Stories from professionals who made the leap successfully

✔️ Playbooks for becoming a revenue multiplier, not just a trainer

✔️ A roadmap to reposition your skills where they create maximum growth

Your Next Role Is Just A Book Away !

The choice is simple:

Keep circling sideways, letting old job titles dictate your future, or -

Join the growing number of L&D pros worldwide who have read, practiced and leveraged Project Moneyball to move up into GTM roles that shape strategy, revenue, and business growth

Project Moneyball is the kit that makes that leap possible.