Two years ago, GTM was just another buzzword. Today, more and more roles are adopting a GTM approach - and even GTM titles. The shift is no longer confined to Marketing or the boardroom. It’s being felt in Enablement, in Customer Success, and even in L&D. Two years ago, GTM was just another buzzword. Today, more and more roles are adopting a GTM approach - and even GTM titles. The shift is no longer confined to Marketing or the boardroom. It’s being felt in Enablement,

I found a $3M leak and no one saw it coming! Let me tell you a story. Back when I led Enablement at a global company, I noticed something odd: our top-performing reps were struggling to hit quota, while mid-level reps were mysteriously booking tons of meetings. Turns out, SDRs were hand-picking which AEs got the good leads - bypassing the automated system. The result? 🥇 Our best closers weren’t getting enough at-bats 🤷‍♂️ Less experienced reps were burning through hig