CUSTOMERS & TESTIMONIALS
Elad Bezalel, CRO @ Terrogence
Avner Baruch brings rare clarity to the chaos of GTM.
We first worked together at Sisense years ago — I led APAC's Channel Management, and he owned Sales Enablement. Even then, Avner had an exceptional ability to cut through noise, identify what’s actually driving results, and build systems that stick.
Today, his Moneyball approach to GTM combines deep analysis with practical execution. By working backwards from revenue outcomes, he helps leadership teams align ICP, messaging, and pipeline strategy — not based on theory, but on what customers actually respond to.
If you're serious about improving margin, accelerating conversion, and scaling what works — Avner is someone you want at the table.
Chen Golan, Head Of Enablement @ Connecteam
We recently had the chance to host Avner for a Sales training session at Connecteam. Avner conducted two sessions: one on theory and the other with practical simulations. The simulations were particularly effective, providing our team with precise and constructive feedback. Avner's preparation was impressive. He thoroughly researched our company and understood our specific challenges. He even requested recordings of our Sales calls, listened to them, and built simulations tailored to our needs. His presentations were visually appealing and well-structured.
Gal Malachi, Co-Founder & CTO at Terra Security
We recently met with Avner from Project Moneyball to pick his brain on the common pains and challenges that Sales leaders, reps and enablers experience in today's challenging market. Avner has a wealth of experience and knowledge which really were eye openers. If you're an entrepreneur looking to navigate the Enablement landscape with greater insight, I'd definitely suggest reaching out to Avner.
Rotem Hamburger, CEO & Co-Founder @ Sepagon
I collaborated with Avner on several projects related to building and expanding our Sales Enablement team. Avner meticulously analyzed every detail, developed effective procedures, and contributed to a well-executed business plan. If you’re seeking a consultant to support your Sales team, Avner is the ideal choice.
3 QUESTIONS.
THAT'S ALL IT TAKES.
Is it easy to buy your product?
Is it easy to sell your product?
Is it easy to use your product?
CUSTOMERS & TESTIMONIALS
Eldad Postan-Koren, CEO @ WINN.ai
Avner helped us develop our GTM in our very early days. His holistic approach and broad familiarization in the areas of Sales and marketing has helped us to close in on our ICP and MVP.
Gadi Goldstein, Founder and CEO, QualiFinch
As the founder of QualiFinch, my journey has been enriched by meeting exceptional individuals like Avner Baruch (B.Eng.), founder of Project Moneyball. We had an engaging conversation about revolutionizing the Sales world with innovative ideas. Avner's work at Project Moneyball is particularly impressive, bringing a fresh, data-driven approach to enhancing Sales performance. For anyone interested in transforming their Sales strategies, I highly recommend visiting Project Moneyball. Their approach to Sales optimization is not only innovative but also highly effective. Engaging with thought leaders like Avner inspires us at QualiFinch to continuously innovate. We're excited to integrate these learnings to further enhance our Salesforce app and redefine Sales methodologies.
Eyal Tocker, VP BD @ Lumana
Building a new Sales organization from the ground up and disrupting an ocean of alternative solutions requires extra focus, attention to details and great talents to partner with. Back in the days of Imperva, I needed someone to step in and help me build a new Onboarding program & GTM messaging from the ground up, both for our sellers and our partners. Avner waded both fast and productively into the new waters of CDN & WAF.
Thanks to his contribution and unique blend of skills (Sales & Engineering), Avner bridged between Product, Marketing and Sales and ensured that Sellers with zero tech understanding would be able to pitch the values of our complex, layered portfolio. Altogether, Avner helped us to grow our business globally across our various sites in the US, EMEA and APAC, with tailored Enablement content, processes and coaching
James Pursey, CEO & Co-Founder @ Replicate Labs
I’ve read a lot of sales books, but never an enablement book. I feel like I’ve been missing out!
This book is fantastic. It absolutely nails how enablement can be the driver of business success it was always destined to be.
Cara Holt, Ed.S., Director Sales Enablement
Avner Baruch has done it again! The Multiplier isn’t just another book on sales enablement - it’s a masterclass in transforming enablement into a true revenue-driving function. Having followed Avner’s work and insights over the years, I can say with confidence that this book is the guide that every GTM, Sales, and Revenue leader needs to break free from outdated playbooks and drive real, measurable impact.
Avner doesn’t just theorize about enablement - he’s lived it. From aligning sales, marketing, and customer success to leveraging data for smarter decision-making, The Multiplier provides a roadmap for scaling revenue operations in a way that is both strategic and achievable
Talya Remer, RevOps Leader
I just finished your book and I have to tell you - it was incredible. Such an easy read, and also so practical and insightful.
It’s made me think differently about the onboarding program I've been working on for months now.
Doreen Justice, Relationship Manager
Avner - I read parts of your book last night-so impressed! It is so thorough and really covers every part of enablement and how it can, and should, impact a GTM strategy.
Tim Stansky, Lead Enablement Partner
It’s a handbook and a field guide!
Avner Baruch captures modern challenges nicely, providing readers a proper handbook for the planning, construction and considerations for successful impact of Enablement.
It’s also a handy field guide for reference as an Enablement effort executes in the wild with sellers and customers.
