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Areas Of Expertise

The following list depicts the depth and versatility of Project Moneyball's areas of expertise and offering.

When contacting us, please let us know which of the following categories resonates most with you.


Design Partner

Consultancy for entrepreneurs, newly born start-ups and scaling businesses 




Lead Generation, Demand Generation

Lead Scoring, Intent Scoring, Readiness Scoring, Lead Enrichment, Lead Generation


Product Marketing

Go-To-Market Collateral, Messaging, Playbooks, Sales Presentation, Pitch, Talk Tracks

Competitive Analysis

Competitive Battlecards

Objection Handling


Sales Enablement 

Hiring, Interviewing, Assignments

Bootcamps, Onboarding & Ongoing

Coaching reps

Coaching tier 1 managers

Scalable & Repetitive Selling System

Qualification Criteria (BANT, ANUM, MEDDIC, MEDDPPICC, Gap Selling, Value Selling, Challenger)

Prospecting, Inbound, Outbound, Hybrid, SDRs, BDRs

Picking the right Sales Stack

Blueprints, Framework for establishing a sales enablement function from the ground up 

Hiring a Sales Trainer / Sales Enablement Leader / Specialist


Sales Operations, Revenue Operations, Revenue Intelligence

Lead Management

Opportunity Management


Measuring sales performance using traditional SaaS KPIs

Measuring sales performance using non-traditional KPIs

Measuring sales performance in a Consumption-Based pricing model (FinTech, Data, etc.)


Customer Success, Account Management, Expansion, Retention

Hiring, Interviewing, Assignments

Role & Responsibilities

Customer Lifecycle - milestones & handoffs

How & when to measure CS KPIs effectively

Health Score, Adoption Score, Engagement Score, Risk Score, Churn Score

Reduce Churn or Avoid Churn?

Data-Driven Book Of Business

Regression Analysis - calibrating ICP based on healthier BoB

How to avoid the Pareto Principle

When to expand? Who to expand? 

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