Strategic Consulting & Revenue Intelligence
Areas Of Expertise
The following list depicts the depth and versatility of Project Moneyball's areas of expertise and offering.
When contacting us, please let us know which of the following categories resonates most with you.

Design Partner
Consultancy for entrepreneurs, newly born start-ups and scaling businesses

Marketing
ICP, MQL, CAC
Lead Generation, Demand Generation
Lead Scoring, Intent Scoring, Readiness Scoring, Lead Enrichment, Lead Generation

Product Marketing
Go-To-Market Collateral, Messaging, Playbooks, Sales Presentation, Pitch, Talk Tracks
Competitive Analysis
Competitive Battlecards
Objection Handling

Sales Enablement
Hiring, Interviewing, Assignments
Bootcamps, Onboarding & Ongoing
Coaching reps
Coaching tier 1 managers
Scalable & Repetitive Selling System
Qualification Criteria (BANT, ANUM, MEDDIC, MEDDPPICC, Gap Selling, Value Selling, Challenger)
Prospecting, Inbound, Outbound, Hybrid, SDRs, BDRs
Picking the right Sales Stack
Blueprints, Framework for establishing a sales enablement function from the ground up
Hiring a Sales Trainer / Sales Enablement Leader / Specialist

Sales Operations, Revenue Operations, Revenue Intelligence
Lead Management
Opportunity Management
Forecasting
Measuring sales performance using traditional SaaS KPIs
Measuring sales performance using non-traditional KPIs
Measuring sales performance in a Consumption-Based pricing model (FinTech, Data, etc.)

Customer Success, Account Management, Expansion, Retention
Hiring, Interviewing, Assignments
Role & Responsibilities
Customer Lifecycle - milestones & handoffs
How & when to measure CS KPIs effectively
Health Score, Adoption Score, Engagement Score, Risk Score, Churn Score
Reduce Churn or Avoid Churn?
Data-Driven Book Of Business
Regression Analysis - calibrating ICP based on healthier BoB
How to avoid the Pareto Principle
When to expand? Who to expand?